The Story of Stories

By Kevin Ashton

Release Date: March 3, 2026

Kevin Ashton

The story of stories has never been told until now. MIT technology pioneer Kevin Ashton was at the forefront of the digital revolution that led to the invention of the smartphone, the ultimate storytelling device. This latest technology in the long arc of human storytelling allows anyone, for the first time in history, to tell stories to everyone. In The Story of Stories, Ashton tells the untold story of storytelling. The result is an eye-opening, compelling journey through the eight great revolutions of storytelling, all of which follow a simple pattern: each major new storytelling tool increases the number of people who can share stories and the number of people with whom those stories can be shared.

Our first night-fires created the earliest audiences for spoken stories. Language did not lead us to stories; stories led us to language. In time, the development of rhyme, song, and other mnemonic devices allowed those spoken stories to be preserved for generations; pictures drawn on cave walls turned preservation into permanence, telling stories we still experience thousands of years later; writing enabled storytellers to spread tales to faraway places; the Chinese invented printing with moveable metal type around 700 CE; the Toltecs independently invented it at about the same time; 750 years later Gutenberg independently invented it again, adding a converted wine press to create the mass production of mass communication. Over time, printing presses increased the number of storytellers and the size of their audiences by many orders of magnitude, a trend which led us to great revolutions, and electric, then electronic, then digital storytelling and all our storytelling tools of today—and tomorrow’s.

In this remarkable book, more than twenty-five years in the making, Ashton looks at the development of human storytelling to help us understand where we are in the latest iteration that is the digital era. Drawing on examples from art, literature, music, and pop culture, from the Bible to Bon Jovi, Aristotle to Artificial Intelligence, Frederick Douglass to Facebook, and cave paintings to cinema, The Story of Stories is a passionate and crucial exploration of how stories and the tools we use to tell them continue to change us, cause revolutions, and connect us to each other and give our lives meaning.

About Kevin Ashton

Kevin Ashton is a visionary technologist, author, and entrepreneur, best known for coining the term "Internet of Things" (IoT) while leading pioneering work on RFID networks at Procter & Gamble and co-founding the Auto-ID Center at MIT. Born in Birmingham, UK, in 1968, he studied Scandinavian Studies at University College London and has since become a global thought leader in innovation. Ashton has founded three successful tech startups, including Zensi, which he sold to Belkin in 2010, and led the development of the Belkin WeMo home automation system. His writing on technology and creativity has appeared in The New York Times, The Atlantic, Politico, Quartz, and The Daily Telegraph. His first book, How to Fly a Horse: The Secret History of Creation, Invention, and Discovery, won the 2015 Business Book of the Year from Porchlight. Currently based in Austin, Texas, Ashton is the Chairman and CEO of a tech startup focused on size-inclusive, gender-neutral clothing and is working on his second book, The Story of Stories.

Quotes from The Story of Stories

"The story of storytelling follows a simple pattern: every major new storytelling tool increases the number of people who can tell stories and the number of people to whom stories can be told."
"After a hundred thousand years, the power of sharing stories is no longer exclusive to kings, queens, priests, tribal leaders, and other elites, and is less restricted by status and wealth than ever before. For the first time, we live in a world where everyone can tell stories to everyone."
"Language did not give us stories; stories gave us language."
"We are all storytellers. We have always been storytellers. Storytelling is not a product of nurture or culture; it is innate. We are the species with story-shaped brains, and none of us can spend a waking day without seeking and sharing stories."

Other Writing by Kevin Ashton

What Coke Contains

Published on Medium (March 2013), this article explores the Coca-Cola formula to show how interconnected we all are. Read more

Creative People Say No

Published on Medium (June 2014), this piece argues that creativity requires focus and discipline, often achieved by saying “no” to distractions. Ashton draws on examples from artists and innovators to illustrate the importance of prioritizing creative work. Read more

Finding a Flash Drive in the Sea

Published in The New York Times (April 2014), this op-ed discusses the challenges of searching for Malaysia Airlines Flight 370’s black box in the vast ocean, likening it to finding a flash drive in the sea. Ashton explores how technology, like the Internet of Things, could improve tracking and recovery systems. Read more

The Internet of Things, at Home and Abroad

Published in Politico (June 2015), this article examines the global race to develop the Internet of Things, highlighting the U.S.’s leadership in innovation but warning of challenges from international competitors. Ashton emphasizes IoT’s potential to transform industries. Read more

How Memes Are Orchestrated by the Man

Published in The Atlantic (March 2013), this piece details Ashton’s experiment creating a fictional social media guru, Santiago Swallow, to expose how online credibility can be manufactured. It critiques the superficial nature of digital fame. Read more

Previous Book: How to Fly a Horse

How to Fly a Horse: The Secret History of Creation, Invention, and Discovery (2015) by Kevin Ashton debunks myths about creativity, arguing that innovation is the result of hard work, persistence, and incremental steps, not sudden genius. Drawing on stories from the Wright brothers to James Dyson, Ashton illustrates how ordinary people achieve extraordinary breakthroughs through dedication. The book won the 2015 Business Book of the Year from Porchlight and has been praised for its engaging narrative and insightful analysis.

Praise for How to Fly a Horse

"With engrossing stories, provocative studies, and lucid writing, this book is not to be missed." —Adam Grant, professor at Wharton and author of Give and Take
"Kevin Ashton’s new book How to Fly a Horse is all about the creative sorcery and motivational magic necessary to make impossible things happen in teams or as individuals." —John Maeda, author of The Laws of Simplicity
"A brilliant read because of its content and the way it is written. It packs an emotional punch along with its intellectual credentials." —N. D. Graham, Amazon Canada review

Buy on Amazon | Read reviews on Goodreads

Videos

Book TV: Elon Musk and How to Fly a Horse

Kevin Ashton discusses his book How to Fly a Horse on C-SPAN’s Book TV at the Texas Book Festival (November 2015). Note: May require disabling adblockers to view.

Texas Book Festival Video Thumbnail

Chicago Ideas Week: The Myth of the Creative Brain

In this 2015 Chicago Ideas Week talk, Kevin Ashton debunks the idea of the “creative genius,” sharing insights from How to Fly a Horse about how creativity is a process accessible to all.

BookNet Canada Interview: How to Fly a Horse

In this 2015 BookNet Canada interview, Kevin Ashton discusses the themes and insights of How to Fly a Horse, focusing on the process of creativity.